Advertising Effectiveness Studies

Advertising Effectiveness Studies can be performed using qualitative or quantitative research methods. In qualitative advertising tests mostly group discussions and in depth interviews are used, while in quantitative advertising effectiveness studies models and methods like pre-test, post-test and tracking can be used.

Promotion Effectiveness Studies

• Building new promotion activities

• Measuring the effectiveness of present promotion activities

Sponsorship Effectiveness Studies

• Building new sponsorship activities

• Measuring the effectiveness of present sponsorship activities