Qualitative Research

Facility Istanbul helps the clients measure the behavior and habits of consumers towards their products with their qualitative research projects.

We offer clients working on qualitative studies moderation, analysis techniques, reporting, a qualitative research studio that can answer every need and high end technical capabilities.

Facility Istanbul fulfills every stage of qualitative research (project design, discussion guide, recruitment, DVD and digital audio recording, transcripts, analysis and reporting) with our experienced qualitative research team and if necessary a much larger freelance specialist team.

Focus Group Meetings

Focus group meetings are meetings of people recruited among the target audience to gauge the attitude and habits of consumers regarding products and services. In this method, 6-8 people from similar demographic backgrounds come together with a moderator and the subject of research is discussed in this environment.  One of the most important characteristics of these discussions is new and different ideas arising regarding the subject as a result of the interaction of respondents and the group dynamics.

Focus group meetings make it possible to reach rich and varied information in situations where there are time and budget constraints. But they are never recommended as a replacement for quantitative research. Qualitative research supports quantitative research, it doesn’t replace it.

In Depth Discussion

Detailed discussions performed one on one or in pairs with respondents. It isn’t as likely as group discussions to reach new and creative ideas in this technique but it allows access to the maximum amount of information regarding personal subjects. Unlike focus group interviews, since there isn’t any group dynamic and interaction, it isn’t very probable to reach creative and new ideas.

However, in depth discussions are the most productive qualitative research method in the following situations:

• Gathering information on personal/delicate subjects,

• Reaching hidden meanings and emotions,

• Understanding personal opinion by reducing group effects (social approval, approval anxiety),

• Difficulties such as an inability to gather more than one respondent in the same place due to time constraints.

Other Qualitative Research Methods

Accompanied Shopping
Home Visits
Ethnographic Research
Workshop/ Creatve Idea Development / Brainstorming
Car Clinics
Projective Applications
Interrogative Techniques (Laddering)

RECRUITMENT

Facility İstabul has a large database that is the result of years of experience for almost any profile that might be needed for qualitative research. Along with this, we offer recruitment services for qualitative research using all known qualitative and quantitative techniques with our own experienced staff.

We also offer recruitment services for many research companies, advertising agencies and research clients  complying with professional and ethical codes of conduct of ESOMAR and Turkish Association of Researchers. You can contact Facility Istanbul for creative and economical solutions for the recruitment of the target audience you need in qualitative studies.   info@facilityistanbul.com