FACILITY ISTANBUL RESEARCH SOLUTIONS
QUANTITATIVE STUDIES
Facility Istanbul has well equipped field teams that might be neeeded all over Turkey. The entirety of studies we perform according to the ESOMAR codes and Turkish Association of Researchers professional and ethical codes are open to inspection according to the transparency principle.
Facility Istanbul performs all necessary stages of quantitative research projects with our experienced research staff.
Facility Istanbul has the ability to generate models according to the needs of each research we undertake and use the following data collection methods:
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Face to Face interviews
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CATI / CAPI
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Online Research
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Database Analysis
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Mystery Shopper
CATI / CALL CENTER
The main purpose of the 18 operator Facility Istanbul CATI/CALL CENTER station is performing market research studies and preparing their reports as quickly and extensively as possible.
Facility Istanbul CATI/CALL CENTER station possesses the capabilities and infrastructure required for all kinds of studies that can be technically performed over the phone and all interviews are recorded.
Interviews over Facility Istanbul CATI station can be opened to remote listening using a provided code for auditing purposes.
QUALITY AND CUSTOMER SATISFACTION STUDIES
Quality and Customer Satisfaction Studies
The aim of Customer Satisfaction studies are to measure how happy your present and potential customers are with your services and the services of your competitors, and to learn what areas of dissatisfaction exists.
Learning possible areas of dissatisfaction and complaints directly affects marketing activities and sales and thus carries great importance. Another aim of such studies is to maintain satisfaction of current customers and reveal what can be done to improve their satisfaction.
Corporate Image Studies
One of the most significant issues that faces any modern institution is the perception of the society regarding them.
“Corporate Image Studies” are any and all research methods aimed at understanding and defining the “outside view” an institution with regards to any individual or group that affects and relates to its business success. In corporate image studies, focus group or in depth interviews are performed with target individuals or groups but in these interviews different projective techniques are used to reach abstract images.
Mystery Shopper
The main aim of this study type is to inspect point of sale, agency and dealer service quality.
In mystery shopper studies, professional visitors who are also consumers themselves visit predetermined locations (agencies, dealerships and other sales locations) undercover acting like real customers unannounced. Evaluation forms prepared before the study are filled after each study and points of sale/agencies/dealerships are evaluated for compliance with predetermined general standards and service quality.
Companies can use these evaluation results as part of employee motivation (performance award) programs. Mystery Shopper studies allow companies to determine problem points or areas that need improvement in the service process and approach.
Facility Istanbul has 11 thousand registered mystery shoppers belonging to various segments.
ADVERTISING, PROMOTION AND SPONSORSHIP EFFECTIVENESS STUDIES
Advertising Effectiveness Studies
Advertising Effectiveness Studies can be performed using qualitative or quantitative research methods. In qualitative advertising tests mostly group discussions and in depth interviews are used, while in quantitative advertising effectiveness studies models and methods like pre-test, post-test and tracking can be used.
Promotion Effectiveness Studies
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Building new promotion activities
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Measuring the effectiveness of present promotion activities
Sponsorship Effectiveness Studies
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Building new sponsorship activities
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Measuring the effectiveness of present sponsorship activities
PRODUCT AND MARKET RESEARCH
Usage and Attitude Research
The aim of these studies is to determine the reactions, attitudes and behavior forms of consumers towards the marketing combination regarding the product (i.e. product, packaging and advertising). In other words, to offer an idea and provide a different point of view to the manufacturing company regarding the use of the product by the consumer.
Product Testing
These tests are a method used in “new product development”, “current products” and in “changes to current products”. The aim of product testing is to see the approach of “current consumers”, “competitor consumers” or “potential consumers” to the product. The aim is the evaluation and determination of “strong” and “weak” aspects of the product by the consumers and the production of needs and recommendations accordingly.
Package, Name and Packaging Tests
Studying the impression the brand and the logo a product will carry when launched, how much they can represent the product, how easy it is to pronounce, their memorability, distinctiveness compared to other brands and ability to attract attention are very important.
Similarly, packaging, graphic design, color, size, being convincing for purchasing, benefits to the brand and product image, practicality and distinctiveness criteria must be tested by the consumers.
Concept Tests
Concept tests are a method that is used to determine the “communication method” of a new or improved product and to measure the “trial potential” of the product.
Segmentation and Profiling Studies;
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Lights the way for reaching consumers most effectively and accuraty by examining their demographic, socio-psychological etc. characteristics in detail.
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By classifying the consumers, it helps to see how many different groups of consumers we have.
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It helps us to determine how to approach each segment, and adress who, how and in which medium.
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By determining the points of distinction between the needs of each group, it helps us to plan our marketing strageties, advertising and presentation activities according to the needs of these groups.
* While research methods are standard, depending on the contents and aims of each research, the techniques to be followed differ.
